| 000 -LEADER |
|---|
| fixed length control field |
00944nam a2200301 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9724020274 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160307173458.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160307s2003 po ||||fr|||||||||||por|| |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
202162/03 |
| Assigning agency |
PT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9724020274 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UCFD |
| Language of cataloging |
por |
| Transcribing agency |
CREDDM |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
347.7 |
| Common auxiliary subdivision |
(469) |
| Edition identifier |
BN|zpor |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8 |
| Common auxiliary subdivision |
(469) |
| Edition identifier |
BN|zpor |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carvalho, Maria Miguel Rocha Morais de. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Merchandising de marcas : |
| Remainder of title |
a comercialização do valor sugestivo das marcas / |
| Statement of responsibility, etc |
Maria Miguel Rocha Morais de Carvalho. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Coimbra : |
| Name of publisher, distributor, etc |
Almedina, |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
365 p. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Orig. tese mestr. Ciências Jurídico-Empresariais, Univ. Coimbra, 1999. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliografia: p. 349-358. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Merchandising. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marca comercial. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marcas. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direito das marcas. |
| 907 00 - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| j |
acs |
| g |
160307 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Monograph |