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Merchandising de marcas : a comercialização do valor sugestivo das marcas

by Carvalho, Maria Miguel Rocha Morais de.
Publisher: Coimbra : Almedina, 2003Description: 365 p. ; 23 cmISBN: 9724020274 Subject(s): Merchandising
Marketing
Marca comercial
Marcas
Direito das marcas
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Item type Location Call number Copy Status Date due Barcode Item holds
Monograph Rui Cunha Foundation Library
D-1-2-10 (3485) (Browse shelf) 1 Available D-1-2-10 3485 CREDDM
Total holds: 0

Orig. tese mestr. Ciências Jurídico-Empresariais, Univ. Coimbra, 1999.

Bibliografia: p. 349-358.

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